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work
Here you can go through a spectrum of my interest points in the form of my projects.
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Shooster
logo and web redesign during a project with Ernst&Young
The project was made during collaboration with Ernst & Young company, one of their biggest clients is Shooster. I was given a task to redesign the existing logo of this popular brand. Of the few suggested logos, mine was the one the client liked the most. I used a simple font, but also the popular "glitch", which is attractive to the target group, the audience they are trying to get closer to.
The idea behind the logo is the popularity of "glitch" in today's modern culture. The popularity of this effect stemmed from the greater use of technology in modern society.
The effect awakens nostalgic connotations but at the same time gives a modern touch. Shooster mainly addresses such an audience, the modern and trendy young people, the logo sends them a clear message.
